Brand & Website Design
SB Doula Website Design
Website Design and brand strategy for a Birth Doula based in Arizona. Shannon was looking for a website that would allow her clients to easily view her services and book a consultation. Shannon’s website included strategic conversations to intentionally create branding to speak to her target audience, and included custom illustrations.
OUTCOME
Launched a 4-page marketing website and inquiry flow that generated 11 inquiries within the first 2 months.
Role: Designer
Duration: 3 years experience
My Contributions:
Custom illustrations
Moodboard direction
Workshop facilitation
4-page marketing layout system
Visual direction: calm, nurturing, airy, and trustworthy with soft color and organic illustration accents.
Shannon, the owner of SB Doula, needed a polished website and brand direction that reflected her nurturing approach and made it easy for clients to understand her services and reach out. After a discovery call and moodboard workshop to align on the look and feel, I designed a calming, user-friendly marketing site with clear navigation and a streamlined inquiry flow.
4-page website design with service clarity and strong visual hierarchy
Moodboard direction and custom illustration accents for a cohesive brand feel
Contact flow and CTAs designed to support increased client inquiries
““I put off the creation of my website until the very last minute… With my new site, I can confidently reach out to potential clients expecting a baby and demonstrate why they should hire me… She gave me a strong foundation to start off on… Thank you, Vanessa!””