Illustration & Event Marketing
Dallasites 101- Marketing Collateral
Dallasites101 commissioned a custom illustration to promote their annual “Naughty or Nice” holiday bar crawl in the Fort Worth Stockyards. The goal was to create a festive yet timeless visual that blended Western iconography with holiday elements—capturing the Cowtown spirit while remaining reusable for future events across print and digital channels
OUTCOME
Delivered a custom, hand-drawn illustration used across event marketing and social platforms, praised by the client for capturing the exact atmosphere they envisioned and designed for reuse in future years
Role: Illustrator
Duration: 1.5 weeks
My Contributions:
Custom illustration
Visual storytelling for event promotion
Brand-aligned illustration system
Multi-channel marketing asset design
Final Illustration representing Ft. Worth, Texas Stockyards
I created a custom, hand-illustrated event graphic for Dallasites101’s annual Fort Worth “Naughty or Nice” Holiday Crawl, designed to capture the spirit of the Fort Worth Stockyards while remaining versatile across digital and print marketing. The illustration blended Western landmarks with subtle holiday details, resulting in a timeless visual that supported event promotion, brand recognition, and future reuse.
Custom illustration featuring recognizable Fort Worth Stockyards landmarks and festive details
Designed for multi-channel use across social, ticketing, and event marketing assets
Timeless visual style praised by the client and intended for reuse in future events
““I hired Vanessa to create a graphic for an upcoming event and she exceeded my expectations. Not only was her work incredible, but she was very quick to respond and edit drafts as needed. I highly recommend her!””