Brand Identity & Marketing Collateral
Percussion Things- Graphic Design
This project focused on translating a playful, performance-driven brand into a clear, high-impact visual asset designed for live environments. The banner balanced energy and clarity, ensuring it worked equally well as a branding moment and a functional information tool.
OUTCOME
The final design became a reusable branding foundation for Percussion Things, enhancing visibility at events and supporting audience engagement through clear messaging and QR-based access to event details.
Role: Illustrator
Duration: <1 week
My Contributions:
Event banner design
Visual concept and illustration
Layout & typography
Print-ready file preparation
Moodboard created to align on brand direction
I collaborated with Percussion Things, a traveling music group for family and elementary school audiences, to design a bold, playful event banner that captured their energetic brand. The goal was to create a highly visible, kid-friendly design that communicated essential information at a distance while reinforcing their personality and musical identity.
Designed a vibrant, music-inspired banner using bold color, playful illustration, and clear typography
Developed a layout that prioritized readability, branding, and QR-based event access
Prepared print-ready files in collaboration with a production team for high-quality output
““Vanessa came back within 48 hours with a beautiful concept that elevated our ideas into something more. Within another 48 hours, she delivered a finished product that now serves as the basis for our branding. Her talent, professionalism, and work ethic are impressive, and she’s extremely easy to work with.””